Yes. Hello! My name's Rebekah Cancino.
I'm a communication strategist at Forty.
So glad you're here.
These days, I use smart strategy to plan for, create, and manage content that helps people tell brand stories, shout
organizational purpose from the rooftops, captivate audiences, and
generate revenue.
In my free time, I co-organize PHX Content Strategy Meetup.
If that sounds like something you’re interested in, come join me at one
of our next events! When I’m not getting crafty with content, you can
probably find me out and about in the quirky urban core of Downtown
Phoenix, playing with a mischievous little beagle named Pomar, cooking
up a storm for hungry friends, or just being lively and looking for fun.
A little bit about the way I work.
RESEARCH
Before the content audit and wireframes, or even writing a single sentence, I start by clarifying goals. Then I go exploring; this is where I define the brand, study the audience, and size-up the competition.
PLAN
Armed with deep insights and a smart plan for action. I organize the findings, create clear recommendations, and align tactics to an overarching strategy—one that's best for the brand and its audience.
DESIGN
It's party time! Here's where I go to work creating a solution that brings everything together. The result? Thoughtful content and information design that is useful, effective, and pretty damn loveable, too.
People say the nicest things...
“Rebekah is a true communication leader. Her mastery of words is second to none. Her unique ability to deliver messages that audiences not only respond to, but actually relate and connect with, makes her an invaluable asset to any company!”
“She has a knack for getting clients truly engaged in the process of discovering who they are, and understanding their audiences’ needs. Her enthusiasm is infectious, and her breadth of knowledge in content strategy makes her a true expert in her field. I’d work with her again in a heartbeat.”