So glad you're here.
These days, I use smart strategy to plan for, create, and manage content that helps people tell brand stories, shout
organizational purpose from the rooftops, captivate audiences, and
In my free time, I co-organize PHX Content Strategy Meetup.
If that sounds like something you’re interested in, come join me at one
of our next events! When I’m not getting crafty with content, you can
probably find me out and about in the quirky urban core of Downtown
Phoenix, playing with a mischievous little beagle named Pomar, cooking
up a storm for hungry friends, or just being lively and looking for fun.
A little bit about the way I work.
Before the content audit and wireframes, or even writing a single sentence, I start by clarifying goals. Then I go exploring; this is where I define the brand, study the audience, and size-up the competition.
Armed with deep insights and a smart plan for action. I organize the findings, create clear recommendations, and align tactics to an overarching strategy—one that's best for the brand and its audience.
It's party time! Here's where I go to work creating a solution that brings everything together. The result? Thoughtful content and information design that is useful, effective, and pretty damn loveable, too.